Google is one of the top players in the Internet world. If your website is not optimized for searches within Google (or Yahoo! This will help to maximize the potential for your site. Use the following tips to begin your website’s search engine optimization campaign, and watch as your new users roll in.

When you are employing search engine optimization strategies, do not fall prey to the idea that advertising on the side has anything to do with your rankings with the search engines. Advertising will drive people to your site but will not increase your rank.

To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. The keywords in your metatags will help search engines match your website with relevant searches. An example would be if your webpage’s focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of.

If you want your site to achieve high rankings, you must make your content more spider-friendly. Web spiders read the content of your website and determine your search ranking based on this; however, they need a way to easily distinguish what your content is. Create a site map to help the web spider to determine what is most important about your website and figure out the page hierarchy.

PageRank increases are not just about gaining visitors, but in keeping them on your site. New evidence suggests that the length of time a visitor spends on a website influences the sites rankings. There are a few ways to increase the visitors time spent. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.

Write meta tags that engage the reader on each website page, this can help you obtain good search engine results. Meta description tags are utilized to describe the various pages of your website on results pages of major search engines. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. These will show details like images and prices of your services and products. Send these to the larger search engines and online consumer assistance websites. Feed readers make subscribing to your feed easy for your customers, too.

Once you have chosen the keywords that you will use throughout your site, incorporate them into your page title, as well. Your title should be relevant, it will be the first impression that you leave with users who may or may not visit your site. In this manner, your website link will be followed because it fits the search the best.

Stay relevant when you’re online by using the tips here to help you with search engine optimization. When a search engines looks at your page as being relevant, you are more likely to rank higher. Get the upper hand and put these tips to good use. Your competitors are using these strategies, so why aren’t you?