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    Useful Tips And Advice About Facebook Marketing

    Facebook is one of the most popular web sites on the Internet, due to its ability to connect family and friends in an easily accessible manner. Facebook is so popular, that it is a marketing medium best not ignored. Read on for tips on how to use this avenue to the best of your ability.
    Consider holding online contests as a means of your Facebook marketing plan. Offer users prizes and discounts in exchange for encouraging people to like your page. Show proof that you have awarded the prize after the contest ends.

    Reply to any comments left on your wall. You need to monitor your wall, and any direct messages you receive. It is important to reply to everyone, even more so if it is a complaint or a question.

    A fan base is a must before you begin marketing on Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so. Your conversion rate will climb quickly after you have gained several thousand fans.

    Make sure to give someone incentive if they “like” your page. You can glean a lot of attention through Facebook likes. Think about a good reward to offer when someone likes your page. You could give it out to everyone or just have one winner. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

    Make sure your posts have value. Think about how your fans can truly benefit from reading or viewing your posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

    Allow interested parties to sign up via your Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

    Create a group for your business. This allows you and your customers a place to chat and learn. Tell them about sales, coupons or interesting articles. This is a really good way to engage your customers.

    Get fans involved in brand or company decisions. This will encourage dialogue between customers. Empowering them to make decisions is a great way to involve your community. For example, if you blog, try asking them what kinds of posts they would like to read.

    Always try to respond to every question and comment you receive. This includes those you get in your inbox and those you see on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.

    Use Facebook to your advantage even if you are not an avid user of social media outlets. It can help your business grow in ways you wouldn’t dream possible. No matter if your business is small or very new, it really can help you market yourself more effectively. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.

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