In the world of business, what really is a brand? A brand is the identifying character traits of a service or product. It is the unique symbol, design, or words, or a combination of these that gives birth to creating an image that identifies a service or product and differentiates it from its competitors. It is this image that later becomes associated with quality, satisfaction, credibility, etc. Therefore, from the start you should by defining a clear value or benefit you want to deliver to consumers. When a brand identifies a company, it is called the brand name. A brand name connects visual and verbal elements to its target audience to build total experience and the value-added benefits.
Having a brand portfolio that speaks volume in the marketplace is essential for growth. It is one of the most valuable assets of a company. However, having too many sub-brands can clutter your portfolio, limit speed to market and slow down productivity and growth. We will help you identify, streamline and hone the characteristic of your brand, so it will act as its own “person” alluring, precise and engaging. The best results for brand identity is optimizing your brand to dramatically impact the future success of your company in its industry.
Brand optimization is a narrowly focused, polished and carefully positioned product or service, crafted to connect with specific audiences, to meet them where and when they’re looking for what you offer. An optimized brand presents key messages and vivid images that utilizes online methods to attract your target audience and move them to the next action. We work from your audiences’ perspective and the critical points of choice, the point where they are clicking, signing up, joining, buying. This connecting point when and where your target is choosing to be converted to a customer is critical to so many components of branding. An optimized brand rises above the noise and chaos to create clarity and a connection to a wide range of audience in the long-run.
Here is a summary of the brand portfolio that we offer:
We will create visual presence for your brand by designing the look and feel of your brand image to communicate your offering. Coloring, aura, symbols, signs are types of expression to present and identify the image you want to present in your market and industry. This includes your logo design, typography, photography, images, corporate design, communication design, web design, and so on.
Our competitive analysis report ethically dissects your competition and help you differentiate your brand to stand out. This include market intelligence, industry intelligence to form a business strategy for your brand environment. Having competitive intelligence (CI) help you to harness a detailed portrait of the competitive landscape as well as your target customers, so that you can anticipate and respond to trends, threats, challenges and problems before they arise.
Social Media Optimization
Social networks are marketing tools that when properly optimized, can bring traffic, leads, and new customers to your business. This is where our social media optimization services come in and we can do this on auto pilot with a landing page. Using our optimization process will generate publicity and increases awareness about a business and brand, through various social media networks and platforms such as Facebook, YouTube, Instagram, Google+ and Twitter.
No matter how good your marketing campaign is, the point of connecting your prospects must be strong for them to convert into paying customers. If you have a website it should not be poorly designed because visitors can become lost, frustrated or discouraged and will not convert into customers. We will analyze and optimize the fundamentals of your site including Page Analysis, Meta Tags Optimization, Webmaster Tools, Analytics Setup, Target Page Optimization, and more. The goal is to thoroughly analyze and fix all issues and errors found on your website. Then we will reproduce or revamp the navigation and content to be more user-friendly and to articulate your brand’s message clearer.
It takes a substantial amount of time, diligence and organization to manage a thoughtful content marketing strategy. However, with our content marketing report, we will show you the popular articles in your niche. If you are a blogger, for example, we will provide relevant information on top articles that are driving traffic to your competitors’ sites so that you can write content that goes viral. We can also help you compile and write your blog posts, and marketing and sales copy to educate, inform and engage your audience while addressing common issues and providing niche-targeted answers to questions.
Search Engine Optimization
There is a great bonus with our brand optimization. Since it involves content marketing, the bonus is having your content and articles syndicated and shared via inbound links to Google and this provides a great degree of authority. We also syndicate your content through ethical methods such as RSS feeds, IFTTT, link building, back links, Google stack, and more, to promote your site and increase ranking properties in search results.
For brand image, reputation is no longer marketer-driven, but consumer-driven. Marketers no longer are in control of the message. Consumer dictates how a business is perceived and accepted. Most consumers who are about to make a purchase decision will look to engage with review content. So, you simply cannot ignore reviews, because they impact your reputation and should be part of your long-term strategy. Therefore, you should proactively encourage and request online reviews and customer feedback. Our reputation management service build and protect your brand reputation. We share your brand’s best reviews on Twitter and other social network or post a link that facilitates the generation of fresh reviews. We offer reputation review management, such as responding to enquiries, or replying to comments Facebook, Twitter, or Instagram. We help you take control and bolster your brand reputation. Our reputation tracking software offers fast suppression of negative search listings.
Core Benefits of Brand Optimization
Accelerated growth: Surge in leads, Faster sales, Increase conversion rates
Boost SEO for higher ranking: People can find you easily, Increase organic leads
Educate prospects to see you as the best choice: Creates brand awareness, attract qualified high paying clients; offer wider reach to facilitate followers, fans and their friends and connections
There is a clear call to action: Messages and visuals capture attention and entice response, your unique value and benefits are easily understood, appeal to the deepest desire of audience
Builds a continuum of contact: Fuels relationships with people who like your brand, the brand design is quickly recognized, humanize your brand, you become known in the market and industry
You become the source for expert information: Become a reliable source of information, gain positive recognition, gain more market and competitive knowledge, attract readers looking for relevant content
Content can become viral: Your content remains on the internet and stays there indefinitely (evergreen content). And if it is great content it can become viral.
Increased competitive advantage: Increase economies of scale, deliver higher return on investment
Monitor and protect your brand’s reputation: Build a brand that customers know, like and trust; quickly understand your customers sentiments at every location of your business, gain valuable feedback and insights on what your customers really want, help you understand how to improve quality control